Thursday, March 26, 2015

Shell enters aerodynamics arena to sponsor the AirFlow ‘Starship’

Being at the cutting edge of aerodynamic truck design has been a passion for Bob Sliwa and his AirFlow Truck Company for more than three decades. Conceiving his first prototype cabover in 1983, Sliwa has poured his own money into a pair of prototypes that get approximately twice as many miles to the gallon as average industry standards. It’s all about the chase.

With sponsorship and backing from Shell Lubricants, Sliwa is on the chase again, vowing to bring his third prototype hyper miler into the public arena.

The next generation AirFlow prototype truck, the Starship,
will debut in 2017 thanks to Shell sponsorship.
(Submitted image)
During the Mid-America Trucking Show on Thursday, March 26, Sliwa and Shell North American Marketing Manager Dave Waterman announced their partnership to develop the AirFlow “Starship” and show the world what it can do.

They hope to debut the Starship in 2017 with the aim of breaking current fuel efficiency records.


“This is an exciting project for Shell that allows us to remain at the leading edge of technology development, energy efficiency and sustainability,” said Selda Gunsel, vice-president of technology for Shell Global Solutions. “The transportation industry is dynamic and we intend to stay at the forefront of innovation – collaborating with companies like AirFlow to develop creative solutions that will benefit the industry for years to come.”

Having Shell behind him as a sponsor has energized Sliwa, a self-described tinkerer. And like his fellow racing enthusiasts, he recognizes that there are a lot of tinkerers out there who do amazing mods in their garages but do not hit the limelight because they don’t have the backing to get their machines out of the garage.

“It is a pleasure to work with a technology leader like the team at Shell Lubricants who also believe that there is lot that can be gained for the trucking industry with the development of more advanced and efficient trucks,” Sliwa said. “Building an efficient truck that could possibly be used by truckers across America is an exciting challenge.”

Sliwa has already proved that his trucks can haul freight. His 2012 prototype, the AirFlow Bullet Truck, achieved 13.4 mpg while grossing 65,000 pounds on a coast-to-coast run that included multiple freight drops, headwinds and mountain grades.

To achieve new levels with the Starship beyond side skirts and boat tails, Sliwa has built a mechanism that closes the gap between truck and trailer when the vehicle reaches a speed of 35 mph.

When asked if the prototype would perhaps forgo EPA emissions regulations to achieve higher fuel mileage, Sliwa and Waterman said absolutely not.

"This truck will be 100 percent certified to run," Waterman said.

As sponsor, Shell announced it will provide technical consultation on engine and drivetrain components as well as lubricant needs. Part of that will feature the next generation of motor oils that are categorized as PC-11 and will be ready to hit the market as early as 2017. Shell answers the question “What is PC-11?” on a website, www.whatispc-11.com.

Shell’s OEM Technical Manager Dan Arcy calls the prospect of lending AirFlow a hand exciting. “The ability to test some of our newest PC-11 engine oils in a cutting-edge vehicle will provide us with some valuable information as we work to create lower viscosity engine oils without sacrificing performance,” Arcy said.

Highway angels among us

One of our favorite things to cover in the industry is trucker heroes. These are the men and women who, often with no regard for their own safety, put their lives on the line for other motorists on the highways.

Thursday night, the Truck Writers of North America were proud to host the Truckload Carriers Association's Highway Angel of the Year Presentation. TWNA's event, sponsored by Shell Rotella, offered a chance for the trucking media to celebrate the 2014 recipient, who is David Ragland of Cotopaxi, Colo. Ragland drives for Kelle’s Transport Service of West Valley City, Utah.


Kyle Hale, VP of sales for EpicVue, Dennis Ford,
Brad Bentley and Lindsay Lawler, Highway Angel spokesperson
Ragland played a key role in saving two children’s lives after the car they were in swerved off the road, crumpled in half, turned upside down, and caught on fire. Ragland emptied his own fire extinguisher trying to smother the flames and then used another provided by someone else on the scene.

He then assisted another motorist by holding back tree branches so a baby  still alive and strapped to his car seat  could be extracted. Eventually, fire and rescue personnel were able to rescue a second child, although tragically both parents and an 8-year-old half-sister had perished.

After the August 2013 incident, Ragland kept quiet about what happened until about a year later, when his company offered a $100 prize for a Good Samaritan contest. When his story was chosen as the winner, Ragland decided not only to donate the money to the surviving children, but also to add to it with money from his own pocket. Before long, Kelle’s Transport office staff and management began to make donations – until the amount grew to $5,000 ($2,500 per child).

As the “EpicAngel,” Ragland, a veteran of the U.S. Army, received a trophy saluting his willingness to stop and help that day. He will also receive a complimentary EpicVue satellite TV package that includes a 24-inch flat screen TV, a DVR, and a one-year subscription to over 100 channels of DIRECTV programming, including premium channels such as HBO, Cinemax, Showtime, and the NFL Sunday Ticket.

Ragland was ill and was unable to accept the 2014 TCA Highway Angel award at the TWNA event. TCA President Brad Bently and EpicVue Vice President of Sales Kyle Hale and TCA Highway Angel spokesperson and recording artist Lindsay Lawler presented the award to Dennis Ford of Kelle's Transport, who accepted the trophy on Ragland's behalf.

OOIDA and Western Star partner again for new "Spirit" tour truck

OOIDA will have a new tour truck on the road in the summer of 2015: a Western Star 5700XE.

The new "Spirit of the American Trucker" will be this blue
Western Star 5700XE. OOIDA will take official possession
of the truck in summer 2015. (Submitted photo)
Association members and Western Star representatives got together for the official announcement on Thursday during the Mid-America Trucking Show in Louisville, Ky.

Western Star Marketing Segment Manager Guy Lemieux presented the keys to the new truck to OOIDA Executive Vice President Todd Spencer and "Spirit of the American Trucker" driver and OOIDA Senior Member Jon Osburn at the Western Star exhibit.

The model being leased to OOIDA features a powerful but efficient Detroit DD15 engine and Detroit DT12 automated manual transmission along with Western Star's patented steel cab and sleeper design.

"There's not a gadget missing on this thing," Osburn said, speaking of the high-tech but "very traditional" look and function of the dash.

From left, OOIDA Executive VP Todd Spencer, Western Star
Marketing Segment Manager Guy Lemieux, and OOIDA
Senior Member Jon Osburn, who drives OOIDA's tour truck.
(Photo by David Tanner, Land Line Magazine)
OOIDA will officially take possession of the new tour truck in the summer. In the meantime, Osburn will continue to pilot the current "Spirit," the eye-catching and one-of-a-kind Western Star designed by fans of the iconic truck maker.

"We're proud to be associated with owner-operators," Lemieux told us after the key hand-off. "We developed the 5700XE for the owner-operators. It's not something that looks like every other truck. We knew we had a winner."

Spencer spoke about the value of Western Star to the owner-operator.

"Western Star has always made durable trucks, and their trucks have made lots and lots of money for owner-operators," he said. "It looks like they just keep getting better."

Here's a video of the Western Star presentation to OOIDA:

Alcoa goes Hollywood, and it is glorious

This is in no way meant to disparage any of the other cool things we're seeing at MATS 2015, but the folks at Alcoa Wheels have earned the right to be called champions of the 20-minute press conference.

Dynamic, to the point, and with production values that would make Hollywood proud, Alcoa unveiled its newest Dura-Bright EVO wheel in proper style.

Proper style meant showing a full-on "Imagine a world ..." video production followed by company VP/GM Victor Marquez proclaiming, "Obviously we have some Star Wars geeks on our staff."

Check out the video goodness.


"Imagine a world where your wheels are always protected," it begins. The video proceeds to call the Dura-Bright EVO the most durable and easiest-to-maintain wheel in company history. It's resistant to many chemicals and you can wash it with soap and water.

Alcoa VP Victor Marquez introduces the Dura-Bright EVO
in proper style. Photo by David Tanner, Land Line Magazine
Yes, they called an epic press conference to make those proclamations, interspersed with slogans and statements about how the company continues to "reinvent the wheel."

Full credit where it's due: Alcoa did invent the forged  aluminum wheel in 1948 and has been at the cutting edge of alloys as well.

Perhaps the Star Wars geeks could have gone an extra step and dubbed the latest one the "Aluminum Falcon."

Proper style at the event also meant live-streaming the press event to the world. Technology abounded.

Marquez went on to discuss how using aluminum to manufacture truck components and framing can help save hundreds of pounds in weight, and that was certainly worthy of our attention.

Alcoa may not have invented or reinvented the press conference, but they are really good at it.

One couldn't help but marvel, grin, and nod a "touche" to them when it was all said and done.

The faces of MATS

All due respect to the amazing displays set up by the vendors here (and they are Capital-A Amazing), but the best thing about the show is the people you meet, either in the EXPO Center or at the Papa John's Lot before or after. Here are just a few of the folks we've run into, the "Faces of MATS"...

Tomio Watanabe is a trucker and OOIDA member from Las Vegas. Born in Japan, he came to America to be a pilot but found his way into trucking instead. For the past five years, he's been covering MATS as a freelance journalist for FullLoad, a Japanese trucking magazine.

Shawn Moore, Sr., better known as "Big Sexy," is an OOIDA life member from New Madison, Ohio. The Patriots logo on the side of his truck is to honor his kids' school, the Tri-Valley Patriots. 

Candy Bass, aka "Grandma Candy" is an OOIDA life member with over 41 years of trucking experience. She can be found holding court in the Papa John's Lot.