Thursday, March 26, 2015

OOIDA and Western Star partner again for new "Spirit" tour truck

OOIDA will have a new tour truck on the road in the summer of 2015: a Western Star 5700XE.

The new "Spirit of the American Trucker" will be this blue
Western Star 5700XE. OOIDA will take official possession
of the truck in summer 2015. (Submitted photo)
Association members and Western Star representatives got together for the official announcement on Thursday during the Mid-America Trucking Show in Louisville, Ky.

Western Star Marketing Segment Manager Guy Lemieux presented the keys to the new truck to OOIDA Executive Vice President Todd Spencer and "Spirit of the American Trucker" driver and OOIDA Senior Member Jon Osburn at the Western Star exhibit.

The model being leased to OOIDA features a powerful but efficient Detroit DD15 engine and Detroit DT12 automated manual transmission along with Western Star's patented steel cab and sleeper design.

"There's not a gadget missing on this thing," Osburn said, speaking of the high-tech but "very traditional" look and function of the dash.

From left, OOIDA Executive VP Todd Spencer, Western Star
Marketing Segment Manager Guy Lemieux, and OOIDA
Senior Member Jon Osburn, who drives OOIDA's tour truck.
(Photo by David Tanner, Land Line Magazine)
OOIDA will officially take possession of the new tour truck in the summer. In the meantime, Osburn will continue to pilot the current "Spirit," the eye-catching and one-of-a-kind Western Star designed by fans of the iconic truck maker.

"We're proud to be associated with owner-operators," Lemieux told us after the key hand-off. "We developed the 5700XE for the owner-operators. It's not something that looks like every other truck. We knew we had a winner."

Spencer spoke about the value of Western Star to the owner-operator.

"Western Star has always made durable trucks, and their trucks have made lots and lots of money for owner-operators," he said. "It looks like they just keep getting better."

Here's a video of the Western Star presentation to OOIDA:

1 comment:

  1. "choose your weapon" !! I'm not sure that sounds good... Hope the media doesn't use that against us. hint hint...